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| Digital Photo Cards: Revolutionizing Photo Gifts |
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A lot has
changed since the advent of digital photography. First, digital photography changed not only
the way photographers take pictures, but also the way they are developed,
primarily in that they are not developed.
Now, consumers need only load up the photos onto their computer and use
the digital file to render a print of varying quality. This means that the field of digital photo
gifts has completely changed; what used to be just strangely printed rectangles
on white T shirts and the occasional coffee mug has now led to an incredible
range of products, including the ubiquitous digital photo cards.
Digital
photo cards have come a long way, and come in many different
forms. Remember the days when a “photo
card” was a card with a print of a photograph adhered to the front of it? This was once thought to be the height of
sophistication (and such items were typically very expensive). No longer are such hackneyed attempts the
standard of photo printing; it is both cheap and commonly available to make
digital photo cards that are fully integrated with the card, one evenly printed
piece of stock. Indeed, this is probably
the most basic way to print them, and then from there, designs become more
polished and interesting, with a corresponding price tag.
Paper choice,
quality, and weight are probably three of the most defining characteristics of
a digital photo card. For example, a
card that is printed on lightweight, shiny paper, typical of lower priced photo
papers, will have less gravitas and instant appeal than a card printed on
heavier weight cardstock. Many
cardstocks also have the added benefit of being archival quality, which simply
means that the inks and printing of your photographs will be preserved over
time, something that can be very important, especially if you keep stacks of
photo cards and pull them out to review years later, only to find that they are
yellow and warped.
Additionally,
using heavier weight cardstock for digital photo cards has the benefit of being
compressible; basically, they are of such a thickness that they can be
embossed, or pressed into designs that leave some parts raised and some
depressed. Embossed cards can have
elaborate, intricate designs, and are often an excellent medium for extensive
decoration like high quality detail painting or using metallic inks. Also available are the most modern in
appearance, the digital photo cards that have very sharp, angular designs and
feature a matte print. Now, rather than
looking like a photo print, the card looks like a page out of a high quality
coffee table travel book. The smooth
finish is typically fingerprint resistant as well, which again plays into the
archival quality of the print.
Digital photo
cards come in a huge variety of finishes, papers, and designs. It has developed photography as a very
accessible and customizable field, which is really quite exciting. The sheer number of photographs taken and
stored in the past several years ensures a rich cultural treasure trove for
generations to come. This might revolutionize the way we view posterity; rather
than looking for clues and mentions in literature and paraphernalia, we will
have a massive number of photographs turning our history into a visual
experience. At the heart of this is
possibly the simplest record of a sentiment or family: a digital photo card,
sent from friend to friend or family to family, imbued with personal meaning
and capturing a moment in time that becomes not only culturally relevant, but
fully contextual.
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| Category
Shopping |
Author
Andy Cummings
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