Most companies have a recruiting department that is responsible for marketing the company to potential employees. These recruiting departments represent the company at trade shows, job fairs, colleges and other public events where people seek job opportunities. These events not only allow potential job candidates to speak with recruiters about their skills and capabilities, it allows the recruiters to actively recruit candidates whose work experiences augment their workforce and supplement the skills set of the organization. Recruiters set up trade show booths, meet with candidates, hand out trinkets with the company website and logo as well as collect resumes from potential candidates at job fairs and other events where people seek work. Every high performing recruiting department possesses a trade show booth to take to college job fairs and other stand out events where presenting a professional company image is a must.

The benefit of using a trade show booth at job fairs and other recruiting events is it can convey information to job seekers without candidates having to speak directly with recruiters unless they are a match for the scope of work the company performs. Most trade show booths are custom made and are designed by a recruiter to disseminate specific information to the masses. Company logo and pictures of employees doing their work are typical backdrops for booths to employ. Most companies have website and job boards for applying for work on display. Some companies have job titles on Velcro attached so they can list the job openings they are recruiting and taking applications for. Many organizations have multiple offices and show a map of their various locations highlighting the type of work done in each location.  Recruiting departments often travel with trinkets to hand out to job applicants and all recruiters bring along tons of business cards to hand out at the job fairs and trade shows they attend.

Recruiting departments often direct job inquiries to websites in order to funnel job applications into a database of resumes. While they take resumes at job fairs, it is often for unspecified opportunities and therefore might not fit the needs of the organization.  Many recruiters only take resumes for candidates for specific jobs due to government regulations. Many job seekers go to the company website to apply for specific job openings. The idea of recruiting is very much like marketing departments function. They are responsible for representing the company at events like trade shows, college recruiting events, local community events, department of labor job fairs and other events sponsored for recruiting purposes. They meet and greet with potential job seekers and are responsible for positively representing the company. Like any other marketing events, the primary purpose is to enhance the company’s name recognition with candidates and spread word of mouth on the benefits of working with their specific company.

Recruiting departments are responsible for sourcing new candidates into the company. They have to attend events that will garner candidates whose qualifications augment the company’s abilities. They are also responsible for sourcing a wide range of candidates from various educational and cultural backgrounds to ensure the company is employing fair hiring practices and hiring a diverse population of employees. When they schedule an event to attend on behalf of the company, they pack up their trade show booths, trinkets and other marketing materials to utilize at the event. Recruiting departments are tasked with hiring the best and brightest candidates for job openings. They are required to understand what qualifications candidates need to be a good fit for their organization.  By presenting a professional image and a friendly demeanor, they will be able to make people want to work for their organization.